Reported By Prisca Promise Mashushu
President, Lazarus MacCarthy Chakwera has said tourism exposure to the outside world will play a crucial role in boosting the Agriculture, Tourism and Mining (ATM) strategy that is in line with the Malawi 2063.
He made the remarks on Wednesday during the official opening of the 2025 “Takulandilani” Malawi International Tourism Expo that took place at Bingu International Convention Centre (BICC) in Lilongwe.
“Malawi is very unique as it contains many tourist attractions which include wild animals in different national parks, Lake Malawi, which has unique species of fish that are found only here in Malawi and mountains that if properly exposed to the outside world can bring foreign exchange and boost the economy.
“Visiting Malawi is the right choice for tourists because the country has unique people who are warm hearted, full of empathy and humane people who promote good hospitality and respect to elders while maintaining the culture and diversity that is seen in traditional dances;” Chakwera said.
The President further said the coming of tourists during the launch will help in international relations, attract foreign exchange and boost business activities thereby promoting agriculture, tourism and mining.
He said this opportunity will also help to transform the tourism sector by exposing different resources which include minerals, cultural dances and foods that are unique.
Minister of tourism, Vera Kamtukule commended the president for his presence during the official opening of the Takulandilani Tourism Malawi International Tourism Expo saying it manifests his interest in promoting the country’s tourism exposure to the world.
“We have raised a profile of tourism not only in Malawi but also across the world.
“This launch will provide business people with a platform to be exposed to other countries thereby boosting several sectors including the energy, water, health and tourism itself as we are selling our resources to other countries,” Kamtukule said.
The three-day exhibition has attracted tourism players from Malawi, Zambia, Tanzania and Zimbabwe, among others. It mainly aims to market Malawi’s tourism industry, as one of the country’s three key sectors, others being agriculture and mining.
The three days’ expo is being cerebrated under the theme “Solidifying The Gains” Everything. Everyone Tourism”.
