Malawi’s topflight league governing body, Super League of Malawi (Sulom) has entered into a partnership with the leader of Sports Betting and Lotto games in Malawi, Premier Bet.
The partnership was announced on Saturday evening in Lilongwe during Sulom’s dinner and dance at the Bingu International Convention Centre.
Premier Bet will sponsor Malawi’s topflight league with money to the tune of MK260 Million which is expected to be channeled towards Player of the Month, coach of the Month, Journalist of the Month, and Team of the Month among others.
From the package, K160 million will be channeled towards the clubs with each getting K10 million, The player of the month will be pocketing MK200,000, and so too Coach of the Month. The team of the Month will pocket MK1.1 Million while the Journalist of the month will get MK100,000.
Premier Bet Malawi representative, Daniel Fatch said the company decided to channel its money into the league as one way of promoting football in the country.
“We want to develop football in the county, this is one of our responsibilities as a corporate company towards the developers of socioeconomic status of the country,” he said.
Sulom president, Colonel Gilbert Mittawa heaped praise on the betting firm for the partnership.
“We are excited to welcome Premier Bet to the elite domestic football family. This is a big step towards rebranding, reforming, and reviving the league,” he said.
He added that the door is still open for other companies to channel their money into the league in order to increase the revenues for the Clubs.
Sulom already got an assurance from the main sponsors of the league, TNM Plc of about MK500 Million for the sponsorship of the 2024 season.
The new sponsorship with TNM is expected to be unveiled this weekend as confirmed by Mittawa. The 2024 season kicks off on April 6, 2024.
