MultiChoice Malawi has launched a local campaign dubbed Ndi Kwathu which aims to highlight the business’ deep-rooted commitment to enriching lives in Malawi.
Speaking at the launch on Friday, MultiChoice Malawi managing director Averess Ndhlovu-Chella emphasized the business’ commitment to enriching lives in Malawi.
“Because Malawi Ndi Kwathu, our goal at MultiChoice is to enrich lives by facilitating a platform for content that Malawians love, accessible through the innovative DStv and GOtv platforms.
“Whether it’s through exciting Pan-African dramas or international hits, MultiChoice is dedicated to delivering an entertainment experience that’s genuinely made for you. With many thrilling developments on the horizon, DStv and GOtv will continue to be your top choice for exceptional entertainment,” said Chella
For over 30 years in Africa, and 28 years in Malawi, DStv has been a pillar of entertainment. In Malawi, DStv is cherished for its commitment to content that resonates with viewers’ lives, traditions, and aspirations.
It’s investment in local talent and productions, including the MTF initiative and local shows such as Kulemela S1, reflects MultiChoice’s dedication to entertaining while representing the vibrant diversity of Malawian life.
“For over a decade, GOtv has been a trusted companion in delivering diverse content that mirrors viewers’ lifestyles. GOtv focuses on bringing stories that resonate with everyday life, whether through the latest drama on Zambezi Magic, major sports events on SuperSport, popular telenovelas, or educational children’s programs. Our channels are filled with content that entertains and connects with our audience’s hearts.
“Recognizing the pace of modern life, DStv and GOtv have evolved to offer flexibility. With the MyDStv and MyGOtv apps, managing your subscription, upgrading your package, or resolving issues is as easy as a tap on your screen.
“Moreover, DStv and GOtv Stream ensure your favorite shows are always accessible, whether you’re at home, on the move, or offline. We strive to provide you with the freedom to enjoy entertainment on your own terms,” she said
On the fight against piracy, Chella said because Malawi Ndi Kwathu, MultiChoice’s commitment to local talent and storytelling is unwavering, and that is why we call for your support to combat piracy.
“Piracy harms the industry, impacting creators and viewers alike. By choosing legal content, you contribute to preserving African storytelling, creating jobs, and boosting local economies.
“As we expand our offerings, we look forward to more local content that celebrates Malawian culture. We are dedicated to delivering not just entertainment, but a service designed with your needs in mind,” she said
She added; “DStv’s commitment extends to businesses, offering customizable entertainment solutions that enhance customer experiences in hotels, restaurants, bars, and corporate settings. With tailored packages, DStv helps businesses create memorable experiences for clients, guests, and employees.
“Our focus remains on delivering even more of what you love by expanding our offerings with new hyper-local content that speaks to our audiences in their own languages, alongside exclusive international collaborations. Whether it’s the latest blockbuster or a new African drama, DStv and GOtv continue to be your go-to sources for content that is truly made for you”.
MultiChoice Malawi has offices Blantyre and Lilongwe with a national footprint that spans across more than 160 agents, 85 employees and 58 accredited installers.
It has supported the communities around us through investment on issues that matter most to them – such as the donation towards cyclone Freddie survivors and the company’s partnership with the Queen Elizabeth Hospital.
“We continue to contribute to the economy through tax revenues, direct employment and supplier relationships. Aside from this in 2022 we launched the Sankha Wekha kiosks which aim to empower Malawians through an entrepreneurial business model that allow them to provide our services at a commission, giving them the opportunity to start their own businesses,” she said
