Football Association of Malawi (FAM) got timely boost as it secured the MWK273, 340,000 sponsorship from BetPawa.
The partnership will see BetPawa, a leading pan-African sports betting brand sponsoring first Women’s Football through the betPawa’s Locker Room Bonus.
BetPawa’s Southern and Western Africa Regional Manager CRS & Sports Development, Nii Armah Ashong-Katai, said the whole chunk of money will directly reward players and technical staff across 270 matches in the league.
“Under the Locker Room Bonus initiative, the winning team of each match will receive MWK1,012,000 while each of the 23 players and 3 technical staff members will earn MWK44,000 per game” he said
He said the direct financial incentive aims to boost motivation, competitiveness and professionalism in women’s football in Malawi.
In addition to the match bonuses, BetPawa will introduce “Awards Bonus” of MWK8,700,000 to be shared among outstanding players and the winning team at the end of the season.
This further investment underscores betPawa’s commitment to fostering talent and rewarding excellence in Malawian women’s football.
Speaking at the launch, FAM First Vice vice President, Christopher Madalitso Kuyera said: “This historic sponsorship from BetPawa marks a significant milestone for women’s football in Malawi. The Locker Room Bonus program not only provides the much needed financial support but also inspires our female athletes to strive for greatness”
“We believe this initiative will rise the standard of the game and encourage more young women to pursue football professionally” said Kuyera.
